Today, almost every CEO is being challenged by their board to grow which can prove a difficult endeavor in the midst of a national economy that has yet to recover from the Great Recession and a global economy that seems to be facing a downward spiral. Therefore, companies are looking more inorganically for growth and some are even breaking out into new lines of business.
STRATEGY
The key is strategy. It is imperative that a company has a long-term strategic plan around M&A and business development. This will enable a company to be in a state of constant readiness for a transaction, allowing it to take quick advantage of a transaction that, without preparation, could not be achieved for several more years, says Brain Sadler, CFO of Chamberlin Edmonds. Alfred Barquin, managing director of global business development for GE Energy suggests laying out a business development game board during the first quarter of each year. This allows a company to take a “clean-slate approach” and sets up a clear decision-making process. As a part of any growth strategy, companies should look toward high revenue quality companies that add value, as well as look into new platforms and gray space; however, in any deal a company should not pay more than eight times EBITDA, according to Stockton Croft, executive director of Arcapita.
THEN AND NOW
So what are the differences facing the diligence process now when compared to a few years ago? Overall, the basics are the same. Today, however, companies must prepare for and expect a downturn in the market when making projections and ensure that the capital structure of the company can withstand it.
As corporations are now sitting on trillions of dollars worth of cash, corporate buyers appear to be more skittish than ever, with much higher levels of risk aversion. Today’s buyers have become smarter in the market and learned lessons from their past mistakes. With this corporate buyer reality in mind, companies should anticipate that buyers will delve deeper into a company’s past, its numbers and customer sentiment.
AFTER THE SIGNATURES
The deal has been made, now what? According to John Heyman, CEO of Radiant Systems, as the buyer, the company must have an integration team prepared and ready to hit the ground running on day one of the integration, if not, the company may fall behind. But what about management changes? Should you change the company’s leadership in the midst of an already confusing and uncertain situation? There is nothing more impactful for a company following a deal than changing the CEO, according to Croft. Management teams can be changed for great impact because in many cases, the team you have following a merger is not necessarily the team you need to get the job done.
Overall, every decision made and each step taken around an M&A deal should be done with your customers’ best interest in mind. Al Cochran, CFO of Greenway Medical Technologies insists that the number one focus be on the customer and what will make them successful. Analyze the marketplace and fast-forward 10 years; will the deal you’re working on now help your customers prosper down the line? If the answer is no, it may be time to take a step back and re-consider. If the answer is yes, focus on executing your strategy.