How a fragmented retail brand unified its strategy, cut agency waste, and built a scalable, revenue-driven marketing function
The Challenge
A subsidiary brand within a large enterprise retailer struggled to stand out and scale. Marketing was driven by merchandising, resulting in transactional messaging that failed to build an emotional connection with customers.
The brand lacked a consistent identity with email, social, and digital operating in silos. Campaigns were reactive, misaligned, and inconsistent, and an expensive agency model failed to deliver cohesion.
The result was diluted brand equity, a fragmented customer experience, and inefficient marketing spend.
The Solution
The Intersect Group partnered with marketing leadership to operationalize an existing brand transformation strategy, translating vision into consistent, scalable execution.
Rather than redefining direction, the focus was on building the internal capability to deliver against it. The Intersect Group identified and deployed highly specialized marketing talent aligned to the needs of a lifestyle-led brand, ensuring strategy showed up consistently across every channel.
A tailored team was assembled to drive disciplined, coordinated execution:
- Sr. Marketing Manager aligned email campaigns to a cohesive, lifestyle-driven content strategy
- Marketing Analyst brought structure to campaign planning, performance tracking, and cross-channel consistency
- Copy QA Specialist ensured accurate, consistent product storytelling aligned to the target customer
- Social Media Manager led content production, ensuring on-brand, on-time execution across platforms
The Impact
- Stronger Brand Differentiation: Increased clarity and consistency across all customer touchpoints
- Higher Customer Engagement: More relevant, cohesive campaigns drove stronger interaction
- Improved Campaign Performance: Reduced rework and improved speed to market
- Lower Cost Structure: Cut agency spend while increasing internal efficiency
- Clear ROI Visibility: Enabled direct tracking of marketing’s impact on revenue